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Search Jobs9 Years Experience     02-Feb-2023
Minimum 5 years of experience in marketing strategy roles\r\n Experience in performance marketing is necessary
Content & Communication, MMCM, Mumbai
Roles and Responsibilities:
Omnichannel Marketing Strategy
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Partner closely with National & Zonal Sales Head to achieve sourcing targets
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Lead all stakeholder engagements, SEO/SEM, and paid marketing campaigns
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Develop marketing funnel to maximize customer conversion
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Oversee complete functioning of website and other online channels
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Marketing Budget Management
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Define budget and optimize marketing mix to maximize ROI at national level
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Monitor KPIs of paid marketing campaigns and implement improvement tactics
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Marketing Performance Management
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Define goals and metrics to measure success & review performance
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Regularly use MIS to report performance to corporate headquarters
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Acquire feedback and gain actionable insights to improve value proposition
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Engage with specialist marketing agencies and ensure alignment of intent
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Brand Building
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Build brand value in both B2B and B2C segments
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Identify avenues of business development by leveraging brand value
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