Find the Right Job
Search Jobs
SEO Specialist
Job Description
Roles and Responsibilities:
We are seeking a data-driven SEO Specialist to own the end-to-end strategy and execution of our organic search initiatives. In this role, you will analyze, review, and implement technical and content modifications to maximize our visibility on traditional search engines (Google, Bing) and AI-powered discovery platforms. You will work closely with our content creators, web developers, and marketing teams to turn search intent into measurable business growth. [1, 2, 3, 4, 5]
📋 Key Responsibilities
1. Strategy & On-Page Optimization
- Keyword & Intent Analysis: Conduct deep keyword research targeting user intent across informational, commercial, and transactional funnel stages.
- On-Page Optimization: Refine heading tags, title tags, meta descriptions, alt text, and URL structures to improve click-through rates.
- Content Alignment: Partner with copywriters to build content frameworks that satisfy E-E-A-T principles and establish topical authority. [1, 2, 3, 4]
2. Technical SEO & Architecture
- Technical Audits: Perform routine site audits to uncover indexing errors, crawl bottlenecks, and broken redirects.
- Performance Optimization: Coordinate with developers to optimize Core Web Vitals, mobile usability, and overall site speed.
- Structured Data: Deploy advanced Schema markup (Product, FAQ, Local) to improve rich snippet eligibility. [1, 2, 3, 4]
3. Modern & AI Search Optimization
- AEO & GEO: Optimize content structures for Answer Engine Optimization (featured snippets, voice search) and Generative Engine Optimization (AI Overviews).
- Semantic Search: Incorporate entity-based SEO strategies to assist AI models in reading and extracting site data. [1, 2]
4. Authority Building & Analytics
- Link Acquisition: Plan and execute white-hat outreach strategies to acquire high-quality, relevant backlinks.
- Performance Tracking: Monitor daily KPIs like organic traffic, impressions, average position, and conversions using Google Search Console and GA4.
- Competitor Benchmarking: Track competitor backlink profiles, content gaps, and SERP strategies to pivot tactics proactively. [1, 2, 3, 4, 5]
🛠️ Required Skills & Qualifications
- Experience: 2–5 years of hands-on SEO experience managing standard websites or e-commerce storefronts.
- Tool Proficiency: Advanced knowledge of tools like Google Analytics 4, Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Technical Skills: Basic understanding of HTML, CSS, JavaScript constraints, and how search engines render code.
- Analytics Mindset: Strong ability to translate complex database metrics into actionable, strategic recommendations.
- Communication: Excellent cross-functional coordination skills to present clear SEO criteria to developers and non-technical stakeholders alike. [1, 2, 3, 4, 5]
Education + Experience + Salary
- Education: NA
- Experience: 3 Year
- Annual CTC: 140000 to 240000
Country, State and City
- India
- Gujarat
- Ahmedabad